About Me

Curiosity Turned to Courage

Last year, I packed my belongings into storage, bought a one-way ticket to Latin America, and left behind a 15+ year career in public relations to study UX design full time.

That decision surprised a lot of people. For me, it felt inevitable. As much as I enjoyed product communications, I realized I wanted to create the products behind the stories I was telling.

Curiosity turned to courage. Soon, I was building projects fueled by endless cups of café de olla while adapting to unfamiliar environments.

Lessons From the Road

Everyday experiences became lessons in UX. Ordering food became a piece of tres leches cake, not because of the level of Duolingo I was on, but because the experience relied on visual cues. On the other hand, standing in front of an ATM in Guadalajara, trying to decipher unfamiliar prompts, made me wonder how I'd design that experience differently.

Lessons From the Road

Neurodivergent Design

ADHD affords me a built-in friction detection system. I notice unnecessary steps, confusing hierarchy, or moments where people have to work harder than they should.

Good accessibility isn’t just good for neurodivergent users. Reducing cognitive effort is good for everyone.

Those experiences reinforced something I already suspected: the best design removes unnecessary work from people’s lives. That’s why I’m drawn to enterprise software. My favorite design conversations happen when solving ambiguous problems and simplifying complicated systems. Software people use every day asks users to navigate unnecessary complexity. I love making powerful tools feel intuitive while balancing real user and business needs.

Where I Go From Here

The countries have changed. So has my career. But the question that keeps me curious hasn’t: How can we make this easier for people? That’s the question I bring to every team and every product I help build.

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